The biggest killer in the world today, accounting for over 80% deaths worldwide, is not war, infection or natural calamities but modern lifestyle.
Lack of physical activity, obesity, high fat diet, stress and tension, alcohol and smoking are the lifestyle factors that innocently manifest themselves as High Blood Pressure, Diabetes, Hypercholesterolemia and other ailments, and then without warning, strike fatally as Heart Attacks (which accounts for approx 60% deaths) & Cancer (which accounts for 20% deaths). Other lifestyle killers include Accidents and even AIDS, which results due to lack of safety compliance.
The program was started by Apollo Hospitals in 2000 and accredited by Harvard Medical School (USA) in 2005 and now aimed at enhancing the understanding of modern degenerative diseases and learning about their connection with lifestyle.
Medical professionals are certainly knowledgeable about disease. They will benefit from the study of health-related subjects like Nutrition & Dietetics, Exercise & Fitness, Stress & Health Psychology etc., and their correlation with disease & healing.
Health Professionals will benefit not only from expanding their knowledge to other health fields, but also from understanding more about modern degenerative diseases (Arthritis, Joint problems, Obesity, Anxiety, Depression, Cardiac ailments, Cancer, AIDS etc.) and their connection with an unhealthy lifestyle.
The Wellness industry is a Trillion Dollar Industry covering many health verticals, & will need graduates from all disciplines in order to manage the industry & those with the knowledge this course provides, will have the advantage
This knowledge can be beneficially used in many ways. It can be used to advantage in the Corporate & Health Industry (for improved health, fitness, productivity, stress management etc.) It can be used in Hospitals & Clinics (in Medical Check-ups as a Preventive Medicine in cases of early detection of ailments). It can also be used in Secondary and Tertiary Hospitals Care to enable inpatients & outpatients to achieve optimal levels of health to promote activities of daily living.
While there are several Lifestyle Medicine/Management, academic programs in the USA, promoted by Harvard Medical School & other organizations, as also in Europe, promoted by the European Society of Lifestyle Medicine, there are no such programs currently available in India & the Middle East. This program will therefore fill a huge gap by not only serving society by providing trained Lifestyle Specialists, but as a consequence of being a first mover, will also be financially profitable.
The program objective will be achieved by making available appropriate online text books in each subject, along with online audio & videotapes to enhance learning skills, along with free access to a highly qualified and experienced faculty in every subject.
Prof. Adrian Kennedy
Institute of Medicine Harvard (Boston, USA)